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Rare Earth is een Amerikaanse rhythm-and-blues/bluesrockband, die vooral bekend is als de eerste succesvolle “witte” band die een contract kreeg bij het platenlabel Motown.

Motowns label Rare Earth Records, dat in 1976 ter ziele ging, was naar de band vernoemd.

Rare Earth is an American rock band from Detroit, Michigan. According to Louder, "Rare Earth's music straddles genres and defies categorisation, slipping seamlessly between the two seemingly disparate worlds of classic rock and R&B." The band was signed to Motown's subsidiary label Rare Earth. Although not the first white band signed to Motown, Rare Earth was the first successful act signed by Motown that consisted only of white members.