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"Keep On Loving You" is een nummer van de Amerikaanse band REO Speedwagon. Het nummer verscheen op hun negende studioalbum Hi Infidelity uit 1980. Op 4 november van dat jaar werd het nummer eerst in de VS en Canada uitgebracht als de eerste single van het album. Op 19 januari 1981 volgden Australië en Nieuw-Zeeland en op 6 maart 1981 Europa.

"Keep On Loving You" is a ballad written by Kevin Cronin and performed by American rock band REO Speedwagon. It features the lead guitar work of Gary Richrath. The song first appeared on REO Speedwagon's 1980 album Hi Infidelity. It was the first REO Speedwagon single to break the top 50 on the U.S. Billboard Hot 100, reaching the number-one spot for one week in March 1981. The single was certified platinum for U.S. sales of over one million copies. It peaked at number seven on the UK Singles Chart.

"Keep On Loving You" has been a mainstay on 1980s soft rock compilations and has appeared on dozens of 'various artists' compilation albums, as well as several REO Speedwagon greatest hits albums. Ultimate Classic Rock critic Matt Wardlaw rated it REO Speedwagon's all-time greatest song.